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Ford Unveils Aggressive Electric Vehicle Plan


Digital Snippets
January 11, 2009


Over the next 4 years, Ford will bring pure electric, hybrid and plug-in
vehicles to consumers.

Ford, in collaboration with high-tech partners, is committed to bringing
electric-powered vehicles to market quickly and affordably. The aggressive plan,
unveiled at the 2009 North American International Auto Show, signals the next
phase in Ford’s strategy to deliver the best or among the best fuel efficiency
with every new vehicle it introduces and to make fuel efficiency solutions
affordable for millions of customers.

To start, Ford will introduce in North America during the next four years:
A new battery electric commercial van in 2010

A new battery electric small car in 2011 to be developed jointly with Magna
International

Next-generation hybrid vehicles, including a plug-in version by 2012
Helping Ford leverage its global high-volume global small car and midsize car
platforms are Ford’s key strategic partners, including a new collaboration with
Magna International to bring a new lithium ion battery-powered small car to
market in North America in 2011.

Ford already has other collaborations and partnerships to accelerate the
commercialization of electrified vehicles. These include:

Southern California Edison and the Electric Power Research Institute currently
are road testing a fleet of Ford Escape Hybrid Plug-ins. Work with the utility
industry partners is focused on understanding customer usage and the
interconnectivity of vehicles with the electric grid.

A four-way “Eco-Partnership” in China to expand its global expertise with
electric-powered vehicles. Ford, Changan Auto Group and the cities of
Chongqing, China and Denver, Colo., are exploring ways to develop projects to
help further energy security and promote economic and environmental sustainability.

The U.S. Department of Energy awarded a $10 million grant to Ford’s
development of PHEVs. The DOE currently is road testing one of Ford’s Escape
Hybrid Plug-ins to support technological innovation related to the
electrification of transportation.

In the UK, Ford is collaborating with Tanfield, the market leader for electric
vehicles, to offer battery-electric versions of the Ford Transit and Transit
Connect commercial vehicles for fleet customers in the UK and European markets.

Also this year, Ford is doubling its production and offerings of hybrid vehicles
with the new Fusion and Milan hybrids. During the past five years, Ford has sold
nearly 100,000 hybrid vehicles, starting with the introduction of the Ford
Escape Hybrid and Mercury Mariner Hybrid, the most fuel efficient SUVs in the world.

Quotes

“Ford is heading in the direction America and our customers want us to go, which
is a green, high-tech and global future. I think that is where society would
like to see the entire industry go, and Ford is going to lead that charge.”

- Bill Ford, Ford Executive Chairman

“Next-generation hybrids, plug-in hybrids and pure battery powered vehicles are
the logical next steps in our pursuit of greater fuel economy and
sustainability. A growing number of consumers want that kind of choice, and we
want to be in a position to deliver it to them across multiple vehicle categories.”

- Derrick Kuzak, Ford’s Group Vice President of Global Product Development

 

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