This is a guest post by John Simonetta, owner of an eco-friendly
promotional items consultancy (see proformagreen.com). John’s blogs are
designed to keep us up to date on the “greening” of his
Like the classic Panda stand the Panda Stand L was developed to provide an
earth-friendly alternative to a common display solution, the L shaped tension
The frame of the Panda Stand L is 95% bamboo, with hooks and clasps made from
steel. The banners themselves are available in eco-friendly material and can be
printed with soy or vegetable based inks. Traditional banners can also be fitted
to the Panda Stand L.
As the name implies, the stand is a simple L shaped tension frame that snaps
together in a few minutes and breaks down quickly into a compact, lightweight,
transportable unit. A cotton-cloth carrying bag is included with the stand.
At just seven pounds and with a visible graphic size of 78.70″ (200 cm) x
31.5″ (80 cm), these stands are great for Ecopreneurist on the go, providing
high visibility at low cost in a easy to display and carry solution.
This makes them great for retail application, conventions and hospitality
events. They also make good in-house signage for spas and resorts and other
organizations with eco-friendly business models. Expect to pay $200 - $280 based
on artwork, art reproduction and quantity ordered.
Please visit the Megagraphix and DRYTAC websites for more information on the
Panda Stand L. You can also email us for addtional info and pricing at mailto:email@example.com
According to Reinier Evers, founder of Trendwatching.com generosity is the
next big thing:
Has there ever been more urgency for corporations to ditch the greed and
embrace generosity? It’s something that countless individuals have already
started doing, of course: giving is the new taking, and sharing is the new
giving. And yes, we do realize that this month’s Trend Briefing is massive, but
in this business climate, can you really afford not to spend some time
figuring out how to get a little closer to your customers?
What does that mean for ecopreneurs? Evers predicts that the next eco-trend
An increasing trend in marketing is to host a party to promote your
product. Innovative marketers use a party atmosphere to attract a crowd
that might otherwise be indifferent or turned off by more traditional uses of
marketing dollars, under a thinly veiled ad campaign.
Moral? Sure, why not? It’s a party after all, so if the people
don’t want to buy your stuff, at least they still enjoy themselves, so you’re
not really misleading anyone. They hung out, caroused, socialized,
networked, etc. In other words, they got what they came for.
Effective? Hmmm…now there is the great question. While parties
seem like an inexpensive and direct use of ad dollars, the price tag can
actually get fairly out of control fairly quickly. I’m hosting a book
release party for my book on Tuesday, and the expenses keep adding up.
First there is the fee charged by the bar. I would have thought that
you’re bringing the bar a lot of customers that would normally not have walked
through the door that night, and so they should be comping you a lot of free
drinks, but to my surprise, that is not only not the case, it is the
the rest of this entry »
How many of us would love to own a green business but don’t know where to
start? There’s the business model, revenue forecasting, capital
investment, incorporation documents, potential partnerships, competitive
analysis, marketing, insurance, and a whole host of other considerations,
including what to name the business. It’s a daunting task, to say the
For those who are a bit cowed by the prospects of starting from scratch,
there is another alternative: buy into an existing green business.
There are a lot of would-be social entrepreneurs out there, and many of them
started their business with the best of intentions, built if from the ground up,
and for one reason or another, have hit a wall and either need to sell or are
looking for partners. I recently ran into the co-founder of a green
business called WiseGrasshopper.com, an online lessons directory with a cool
business model, low startup requirements, good opportunities, and a really great
logo. It turns out WiseGrasshopper’s initial round of funding has been
drying up, and they are seeking partners or to sell the business outright.
My initial thought, as is that of many, is that since they’ve put in about a
year’s worth of work and invested quite a bit of money in the operations getting
the business going, the price tag would be astronomical, but I was very
surprised at their modest ask. The co-founder explained that these hard
times have crimped the founders’ abilities to continue working on the
project. (By the way, interested parties are welcome to write to info@WiseGrasshopper.com for more
So it is that this economic downturn has its pain. So it is that this
pain creates opportunity for others. According to Dave Arthur, founder of
GreenBusinessOwner.com, there is a lot of opportunity out
there right now for people to buy into green businesses that others have already
laid the groundwork and done all the heavy initial lifting
the rest of this entry »
75 Green Businesses You Can Start to Make Money and Make a Difference
by Glenn Croston, Ph.D
This book is a nice complement to Ecopreneuring
by John Ivanko and Lisa Kivirist, in that while the latter is a lifestyle
book, i.e., what would it be like to be a social entrepreneur, this book cuts to
the chase and describes, as its title says, 75 different green
business opportunities that people can start. It gives a relative
scale on how much capital may be required, and how long it may take to get
started for each kind of business.
The potential market for this book is huge. As described in the
preface, “77% of Americans are concerned about the environment and feel it is
urgent to get involved and make a difference.” Add this sentiment to the
powerful entrepreneurial spirit in this country, and the center of your Venn
Diagram becomes a large and potentially powerful group.
This is a guest post by John Simonetta, owner of an
eco-friendly promotional items consultancy (see proformagreen.com). John’s blogs are
designed to keep us up to date on the “greening” of his industry.
It looks like Norwood had such a success with their ECOL brand of recycled
paper (barrel) pens that in 2009 they decided to break out into color with their
new line called ECOL BRITE.
Like the ECOL pen
the barrel of the ECOL BRITE is made from recycled paper. The pens are a
standard style retractable with black ink and a standard medium point. Nothing
too exciting there.
The big deal is that the pens’ bodies are available in blue, green, orange
and red. This is great because up until the ECOL BRITE I do not think there has
been a colored recycled paper barrel pen on the market. Read
the rest of this entry »
GPS enabled phones such as the iPhone, Android, and Blackberry have made getting around so
much easier, and in the case of geocaching, more fun. But what if you’re a
green minded individual, in a city you’ve never been to before, or even in your
own town, and want to know what businesses have got what you want? Read
the rest of this entry »
Warren Buffett, the chairman of Berkshire Hathaway says that President
Obama’s #1 job is to fix is the economy but even though we have “got the right
person in the operating room, but it doesn’t mean the patient is going to leave
the hospital tomorrow.”
In an exclusive interview with PBS’s Nightly Business Report, Warren Buffett
tells anchor Susie Gharib, that America was in an “economic Pearl harbor” last
September, that went for a nosedive after October 1st 2008.
Ecopreneuring: Putting People and Planets Before Profit, by John
Ivanko and Lisa Kivirist.
“One of the biggest ironies of our growth model is that we’re coming to
relize that it has failed to make our society particularly satisfied–indeed, the
number of americans who say they’re very happy with their lives was higher in
1956 than it is today, though the standard of living has trebled over that half
century.” Bill McKibben, in the Foreword.
In Ecopreneuring, Ivanko (a writer for Ecopreneurist) and Kivirist give us an
inside view of what it’s like to be a social entrepreneur. There are
frequent interviews with other social entrepreneurs, as well as an in-depth look
at the Inn
Serendipity (Ivanko and Kivirist’s green bed & breakfast), as models of
social entrepreneurship lifestyles and business models.
George W. Bush sat just a few feet behind Barack Obama during the new
President’s Inauguration address, delivered on a frigid yet sunny Washington,
D.C. day. The former President appeared warmly dressed but must have felt
a distinct chill in the stern repudiation he was publicly receiving, however
eloquently Mr. Obama delivered it. CNN’s camera showed Bush, wearing his
best poker face, flinch ever so slightly when Mr. Obama suggested, “We will
restore science to its rightful place.”
It was not difficult to rebut the former President and his policies.
Indeed, many might attribute the Democrats’ sweeping victories last November to
Bush’s final approval rating, which was worse than any outgoing President in
history (22%, CBS/NYT Poll). Obama chastised the former President’s
policies, in no uncertain terms, on the Economy (”Homes have been lost; jobs
shed; businesses shuttered”), Civil Liberties (”we [Americans] reject as false
the choice between our safety and our ideals”), Education (”our schools fail too
many”), Foreign Policy (”each day brings further evidence that the way we use
energy strengthen our adversaries…”), and the Environment (”…and threaten our
planet.”). He criticized Bush’s leadership (”a sapping of confidence
across our land”), and his claim during the 2000 campaign to be a
“uniter, not a divider” (”we come to proclaim an end to the petty grievances and
false promises, the recriminations and worn out dogmas, that for far too long
have strangled our politics”).
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