Green Economy
Green Building Consultant's Top Ten Predicts

GreenTech TV
January 6, 2009

Green Building Growth Despite Economy

Projections by green building consultant Jerry
Yudelson say that the green building industry
will grow substantially in 2009 despite the
global economic recession.

Green building consultant Jerry Yudelson has
published his "Top Ten" list of green building
trends for 2009. Yudelson says that green
building will continue to grow in spite of the
global credit crisis and the ongoing economic
recession in most countries.

"What we're seeing is that more people are going
green each year, and there is nothing on the
horizon that will stop this trend," explains
green building consultant Jerry Yudelson, the
principal of Tucson-based Yudelson Associates.
"In putting together my Top Ten trends for 2009,
I'm taking advantage of conversations I've had
with green building leaders in the U.S., Canada,
Europe and the Middle East over the past year."

Yudelson's Top Ten trends includes the following:

1. The green building industry will continue to
grow more than 60 percent in 2009, on a
cumulative basis. "We've seen cumulative growth
in new LEED projects over 60 percent per year
since 2006, in fact 80 percent in 2008, and
there's no sign that the green wave has
crested," he said.

2. Green building will benefit from the new
Obama presidency, with a strong focus on green
jobs in energy efficiency, new green
technologies and renewable energy. This trend
will last for at least the next four years.

3. The focus of green building will begin to
switch from new buildings to greening existing
buildings. "The fastest growing LEED rating
system in 2008 was the LEED for Existing
Buildings program, and I expect this trend to
continue in 2009," said Yudelson.

4. Awareness of the coming global crisis in
fresh water supply will increase, leading
building designers and managers to take further
steps to reduce water consumption in buildings
with more conserving fixtures, rainwater
recovery systems and innovative new water

5. LEED Platinum-rated projects will become more
commonplace as building owners, designers and
construction teams learn how to design for
higher levels of LEED achievement on
conventional budgets.

6. Solar power use in buildings will accelerate
with the extension of solar energy tax credits
for buildings through 2016 and the prospect of
increasing utility focus on renewable power
goals for 2015 and 2020. As before, third-party
financing partnerships will continue to grow and
provide capital for large rooftop systems.

7. Local governments will increasingly mandate
green buildings from both themselves and the
private sector. While concern over economic
impacts of green buildings mandates will be
present, the desire to reduce carbon emission by
going green will lead more government agencies
to require green buildings.

8. Zero net energy designs for new buildings
will gain increasing acceptance in both public
and private buildings. "I've shown that you can
get building energy use down to low levels with
better design," said Yudelson, "and that makes
it easier and more cost-effective to buy green
power to displace the remaining energy use."

9. Green homes will come to dominate new home
developments in more sections of the U.S., as
builders increasingly see green as a source of
competitive advantage. "This trend was foreseen
in my 2008 book, Choosing Green (New Society
Publishers), which for the first time documented
the large number of new green housing
developments in the U.S. and Canada."

10. European green building technologies will
become better known and more widely adopted in
the U.S. and Canada. "My forthcoming 2009 book,
Green Building Trends: Europe (Island Press),
will be out in the spring and will help
accelerate this trend, along with more European
architects and engineers opening offices in the U.S."

About Yudelson Associates

Yudelson Associates is a leading international
firm in sustainability planning and green
building consulting. The founder, Jerry
Yudelson, is widely acknowledged as one of the
nation's leading experts on green building and
green development. He is the author of eight
green building books and serves as Research
Scholar for Real Estate Sustainability for the
International Council of Shopping Centers, a
70,000-member international trade organization.
He is a frequent green building speaker at
industry and professional conferences and
chaired the industry's largest annual show,
Greenbuild, from 2004 through 2008.


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