Panda Stand L - Light, Easy and Green Signage

This is a guest post by John Simonetta, owner of an eco-friendly promotional items consultancy (see proformagreen.com). John’s blogs are designed to keep us up to date on the “greening” of his industry.

We wrote before about the Panda Stand from Megagraphix by way of DRYTAC. Well, the new, lighter, and less expensive Panda Stand L is now also available.

Like the classic Panda stand the Panda Stand L was developed to provide an earth-friendly alternative to a common display solution, the L shaped tension frame banner.

The frame of the Panda Stand L is 95% bamboo, with hooks and clasps made from steel. The banners themselves are available in eco-friendly material and can be printed with soy or vegetable based inks. Traditional banners can also be fitted to the Panda Stand L.

As the name implies, the stand is a simple L shaped tension frame that snaps together in a few minutes and breaks down quickly into a compact, lightweight, transportable unit. A cotton-cloth carrying bag is included with the stand.

At just seven pounds and with a visible graphic size of 78.70″ (200 cm) x 31.5″ (80 cm), these stands are great for Ecopreneurist on the go, providing high visibility at low cost in a easy to display and carry solution.

This makes them great for retail application, conventions and hospitality events. They also make good in-house signage for spas and resorts and other organizations with eco-friendly business models. Expect to pay $200 - $280 based on artwork, art reproduction and quantity ordered.

Please visit the Megagraphix and DRYTAC websites for more information on the Panda Stand L. You can also email us for addtional info and pricing at mailto:info@proformagreen.com

Are you Eco-Generous?

According to Reinier Evers, founder of Trendwatching.com generosity is the next big thing:

Has there ever been more urgency for corporations to ditch the greed and embrace generosity? It’s something that countless individuals have already started doing, of course: giving is the new taking, and sharing is the new giving. And yes, we do realize that this month’s Trend Briefing is massive, but in this business climate, can you really afford not to spend some time figuring out how to get a little closer to your customers?

What does that mean for ecopreneurs? Evers predicts that the next eco-trend is eco-generosity:

Read the rest of this entry »

Marketing Your Green Product by Sponsoring a Party–Does It Work, or Is It Just For Fun?

An increasing trend in marketing is to host a party to promote your product.  Innovative marketers use a party atmosphere to attract a crowd that might otherwise be indifferent or turned off by more traditional uses of marketing dollars, under a thinly veiled ad campaign.

Moral?  Sure, why not?  It’s a party after all, so if the people don’t want to buy your stuff, at least they still enjoy themselves, so you’re not really misleading anyone.  They hung out, caroused, socialized, networked, etc.  In other words, they got what they came for.

Effective?  Hmmm…now there is the great question.  While parties seem like an inexpensive and direct use of ad dollars, the price tag can actually get fairly out of control fairly quickly.  I’m hosting a book release party for my book on Tuesday, and the expenses keep adding up.  First there is the fee charged by the bar.  I would have thought that you’re bringing the bar a lot of customers that would normally not have walked through the door that night, and so they should be comping you a lot of free drinks, but to my surprise, that is not only not the case, it is the opposite.  Read the rest of this entry »

Buying Into a Green Business: WiseGrasshopper.com and Others For Sale

How many of us would love to own a green business but don’t know where to start?  There’s the business model, revenue forecasting, capital investment, incorporation documents, potential partnerships, competitive analysis, marketing, insurance, and a whole host of other considerations, including what to name the business.  It’s a daunting task, to say the least.

For those who are a bit cowed by the prospects of starting from scratch, there is another alternative:  buy into an existing green business.  There are a lot of would-be social entrepreneurs out there, and many of them started their business with the best of intentions, built if from the ground up, and for one reason or another, have hit a wall and either need to sell or are looking for partners.  I recently ran into the co-founder of a green business called WiseGrasshopper.com, an online lessons directory with a cool business model, low startup requirements, good opportunities, and a really great logo.  It turns out WiseGrasshopper’s initial round of funding has been drying up, and they are seeking partners or to sell the business outright.  My initial thought, as is that of many, is that since they’ve put in about a year’s worth of work and invested quite a bit of money in the operations getting the business going, the price tag would be astronomical, but I was very surprised at their modest ask.  The co-founder explained that these hard times have crimped the founders’ abilities to continue working on the project. (By the way, interested parties are welcome to write to info@WiseGrasshopper.com for more information).

So it is that this economic downturn has its pain.  So it is that this pain creates opportunity for others.  According to Dave Arthur, founder of GreenBusinessOwner.com, there is a lot of opportunity out there right now for people to buy into green businesses that others have already laid the groundwork and done all the heavy initial lifting for.    Read the rest of this entry »

Book Review–75 Green Businesses by Glenn Croston

Book review–

75 Green Businesses You Can Start to Make Money and Make a Difference

by Glenn Croston, Ph.D

This book is a nice complement to Ecopreneuring by John Ivanko and Lisa Kivirist, in that while the latter is a lifestyle book, i.e., what would it be like to be a social entrepreneur, this book cuts to the chase and describes, as its title says, 75 different green business opportunities that people can start.  It gives a relative scale on how much capital may be required, and how long it may take to get started for each kind of business.

 

The potential market for this book is huge.  As described in the preface, “77% of Americans are concerned about the environment and feel it is urgent to get involved and make a difference.”  Add this sentiment to the powerful entrepreneurial spirit in this country, and the center of your Venn Diagram becomes a large and potentially powerful group. 

Croston describes opportunities as diverse as sugarcane ethanol production to Read the rest of this entry »

ECOL BRITE from Norwood

This is a guest post by John Simonetta, owner of an eco-friendly promotional items consultancy (see proformagreen.com). John’s blogs are designed to keep us up to date on the “greening” of his industry.

It looks like Norwood had such a success with their ECOL brand of recycled paper (barrel) pens that in 2009 they decided to break out into color with their new line called ECOL BRITE.

Like the ECOL pen the barrel of the ECOL BRITE is made from recycled paper. The pens are a standard style retractable with black ink and a standard medium point. Nothing too exciting there.

The big deal is that the pens’ bodies are available in blue, green, orange and red. This is great because up until the ECOL BRITE I do not think there has been a colored recycled paper barrel pen on the market. Read the rest of this entry »

How to Find Green Businesses with Your Phone

GPS enabled phones such as the iPhone, Android, and Blackberry have made getting around so much easier, and in the case of geocaching, more fun. But what if you’re a green minded individual, in a city you’ve never been to before, or even in your own town, and want to know what businesses have got what you want? Read the rest of this entry »

Warren Buffett Talks About the Economy on Nightly Business Report’s 30th Anniversary Show

Warren Buffett
From inspiredeconomist.com:

Warren Buffett, the chairman of Berkshire Hathaway says that President Obama’s #1 job is to fix is the economy but even though we have “got the right person in the operating room, but it doesn’t mean the patient is going to leave the hospital tomorrow.”

In an exclusive interview with PBS’s Nightly Business Report, Warren Buffett tells anchor Susie Gharib, that America was in an “economic Pearl harbor” last September, that went for a nosedive after October 1st 2008.

Read the rest of this entry on inspiredeconomist.com »

Small Business And Social Media - So Easy Being Green

Take a look at this new video that I found on the Dell Social Media Facebook page. Green businesses, always current with the latest trends, are getting into social media in a big way. How about you?

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You can hear more from Sean Daily at GreenLivingIdeas.com and also hear my interview with him here.

Book Review–Ecopreneuring: Putting People and Planet Before Profit, by John Ivanko and Lisa Kivirist

Book Review: 

Ecopreneuring:  Putting People and Planets Before Profit, by John Ivanko and Lisa Kivirist. 

  

“One of the biggest ironies of our growth model is that we’re coming to relize that it has failed to make our society particularly satisfied–indeed, the number of americans who say they’re very happy with their lives was higher in 1956 than it is today, though the standard of living has trebled over that half century.”
Bill McKibben, in the Foreword. 

In Ecopreneuring, Ivanko (a writer for Ecopreneurist) and Kivirist give us an inside view of what it’s like to be a social entrepreneur.  There are frequent interviews with other social entrepreneurs, as well as an in-depth look at the Inn Serendipity (Ivanko and Kivirist’s green bed & breakfast), as models of social entrepreneurship lifestyles and business models. 

If you’re wondering who these social entrepreneurs are, how they operate, how they think, and what their values and lifestyles are, this book demystifies it all–and replaces the conventional American Dream along the way.  Read the rest of this entry »

Reading Between the Lines on Obama’s Inauguration Speech: What Does It Mean for the Green Economy?

George W. Bush sat just a few feet behind Barack Obama during the new President’s Inauguration address, delivered on a frigid yet sunny Washington, D.C. day.  The former President appeared warmly dressed but must have felt a distinct chill in the stern repudiation he was publicly receiving, however eloquently Mr. Obama delivered it.  CNN’s camera showed Bush, wearing his best poker face, flinch ever so slightly when Mr. Obama suggested, “We will restore science to its rightful place.”

It was not difficult to rebut the former President and his policies.  Indeed, many might attribute the Democrats’ sweeping victories last November to Bush’s final approval rating, which was worse than any outgoing President in history (22%, CBS/NYT Poll).  Obama chastised the former President’s policies, in no uncertain terms, on the Economy (”Homes have been lost; jobs shed; businesses shuttered”), Civil Liberties (”we [Americans] reject as false the choice between our safety and our ideals”), Education (”our schools fail too many”), Foreign Policy (”each day brings further evidence that the way we use energy strengthen our adversaries…”), and the Environment (”…and threaten our planet.”).  He criticized Bush’s leadership (”a sapping of confidence across our land”), and his claim during the 2000 campaign to be a “uniter, not a divider” (”we come to proclaim an end to the petty grievances and false promises, the recriminations and worn out dogmas, that for far too long have strangled our politics”).

But what about looking forward?  Obama asked that when future generations look back, Read the rest of this entry »