Commercial Demand for Green Development Grows, Says New Book

By GreenBiz Staff
August 6, 2006

More than half of the world's 500 largest corporations issuing sustainability reports in 2005 say that they want to build
and occupy real estate that reflects their values, according to Developing
Green: Strategies for Success, a new book published by the National Association
of Industrial and Office Properties (NAIOP).

The report, Developing Green: Strategies for Success, authored by Jerry
Yudelson, is designed for professionals engaged in financing, building, and
marketing projects with green features. It illustrates the practice of marketing
green developments and includes case studies, exemplary projects, and companies
that are transforming the building and development industry.

In addition to the case studies, narratives and materials outlined in the book,
each Developing Green: Strategies for Success is accompanied by a CD featuring
sustainable design projects from across the country.

The market for green buildings for public agencies is among the greatest single
green market in the United States, and it is growing rapidly. The combined
office, public safety and recreation segments exceed $43 billion per year, much
of it in smaller buildings amenable to green building approached.

"Developing Green: Strategies for Success provides a road map to assist
developers in navigating the course of green development, providing a true
insiders' look into best practices and presenting the case for building green,"
says Thomas J. Bisacquino, NAIOP president. “The book is an excellent tool for
marketing and development professionals who want to effectively understand green
development and the growing role it’s playing in commercial development.”

Owners and developers of commercial and institutional properties in North
America are advancing green development through state-of-the-art tools, design
techniques, advanced green products and creative use of financial and regulatory incentives.

Throughout Developing Green: Strategies for Success, Yudelson delineates the
practice of building green and includes seven keys to successful green
marketing. He also validates the cost of green buildings and explains how to
incorporate green features into any project.

A national LEED faculty member for the U.S. Green Building Council, Jerry
Yudelson is a leading expert in the LEED green building rating system. He has
trained more than 2,000 building industry professions on LEED and has chaired
Greenbuild, the U.S. Green Building Council’s international conference.

For more information, visit NAIOP.


Promoting Green Building Design, Construction and Operation, Sustainable Living,
Clean Technology, Renewable Energy Resources and Energy Independence