Ford Announces Aggressive New Electric Vehicle Plan In Detroit

By Alex Ricciuti
January 11, 2009

Ford will be bringing an electric van, small electric car and a plug-in hybrid
to market in the next 3 years

Ford is staking its future on electric cars.

The Detroit automaker, the financially healthiest of the Big Three, has
announced an "aggressive plan" to bring a slew of battery electric, hybrid and
plug-in hybrid vehicles to market. And to do so sooner rather than later.

The automaker will be pursuing an ambitious strategy to take the lead on
electric vehicles and has promised to introduce a battery-powered electric
commercial van in 2010, an electric small car in 2011 and a plug-in hybrid by 2012.

"Ford is heading in the direction America and our customers want us to go, which
is a green, high-tech and global future," said Bill Ford, Executive Chairman of
Ford Motor Company, in a press release today.

The US automaker is also looking to streamline global development and operations
into "One Ford" and has said it will work with partners all around the world to
more quickly bring electric vehicles to market.

The company is partnering with Magna International on the small electric car
Ford hopes to bring to market in 2011 which will be powered by a lithium-ion
battery, which have a higher capacity to store energy, the same type of battery
found in laptop computers. Ford promises the car will have a 100 mile (or 160
km) range on a single charge.

An electric version of the Ford Transit and Transit Connect commercial van is
being developed with UK company Tanfield for the European market which Ford said
it will introduce in 2010.

A plug-in version of the Escape Hybrid is also being developed with the Electric
Power Research Institute and Southern California Edison and is to be launched in 2012.


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