Ford Promises Pure Electric Vehicle for 2011

By Hank Green
January 11, 2009

While Chrysler might be coming out of this year's Detroit Auto Show
looking jealous of the Chevrolet Volt, Ford seems to be trying to one-up
them with a pure electric car. It looks as if, in the age of acronyms,
pure electrics are going to be called BEVs (for battery electric vehicle)
so that's the nomenclature I'll go with here.

Ford is looking toward a four year plan for hybrids, plug-in hybrids and
BEVs. With a slew of announcements that caught me a little off guard, my
image of Ford changed pretty significantly.

First, of course, is more talk about the 41 mpg Ford Fusion. They're proud
of it, and they should be. Depending on the price of this car, it could
steal some significant market share from the Prius while helping decrease
fuel use in America.

Next they announced that they'll have a commercial BEV van available in
the US on 2010 followed by a small car in 2011. The car will be based on
the Fusion and marketed in urban areas. They're aiming for the car to have
a 100 mile operating range and a production run of between 5,000 and
10,000 units.

They made it clear that this won't be possible without efforts going
forward in infrastructure. With a hat-tip to the new administration here
in the U.S. Mr. Ford called on the government to help create a charging
infrastructure, beginning with urban markets.

The full press realeas(es) from Ford are below.


Ford announces aggressive new electric vehicle plan to bring pure
battery-powered vehicles, hybrids and plug-in hybrid vehicles to market
To start, Ford will introduce in North America:

A new battery electric commercial van in 2010

A new battery electric small car in 2011 to be developed jointly with
Magna International

Next-generation hybrid vehicles, including a plug-in version in 2012
These vehicles pave the way for additional applications in the future,
using Ford's high-volume global small car and midsize car platforms
Ford is partnering with high-tech partners to bring electric-powered
vehicles to market quickly and more affordably

DETROIT, January 11, 2009 Ford Motor Company today launched an aggressive
plan to bring pure battery-electric vehicles, next-generation hybrids and
a plug-in hybrid to market quickly and more affordably during the next
four years.

The plan, unveiled at the 2009 North American International Auto Show,
signals the next phase in Ford's commitment to deliver the best or among
the best fuel efficiency with every new vehicle it introduces and to make
fuel efficiency solutions affordable for millions of customers.

"Ford is heading in the direction America and our customers want us to go,
which is a green, high-tech and global future," said Ford Executive
Chairman Bill Ford. "I think that is where society would like to see the
entire industry go, and Ford is going to lead that charge."

To start, Ford will introduce in North America during the next four years:

A new battery electric commercial van in 2010

A new battery electric small car in 2011 to be developed jointly with
Magna International

Next-generation hybrid vehicles, including a plug-in version by 2012
These new vehicles pave the way for additional applications in the future,
using Ford's high-volume global small car and midsize car platforms.

"Next-generation hybrids, plug-in hybrids and pure battery powered
vehicles are the logical next steps in our pursuit of greater fuel economy
and sustainability," said Derrick Kuzak, Ford's group vice president of
Global Product Development. "A growing number of consumers want that kind
of choice, and we want to be in a position to deliver it to them across
multiple vehicle categories."

The use of global platforms showcases Ford's ability to develop products
with worldwide market opportunities in mind. Powering the company's
electrification drive is the company's "One Ford" global product vision.

"Around the world, we have become one Ford team, leveraging technologies
and assets across markets and vehicle lines," said Alan Mulally, Ford
president and chief executive officer. "That is allowing us to deliver
products our customers want and value even more quickly, including our
progress with electric-powered vehicles."

Partners Enable Speed to Market

Ford is partnering with high-tech partners to bring electric-powered
vehicles to market quickly and affordably. Today, the company announced a
new collaboration with Magna International to bring a new lithium ion
battery-powered small car to market in North America in 2011.

The new electric vehicle will have a range of up to 100 miles on a single
charge, without using a single drop of gasoline.

"We strongly believe in collaboration because it drives innovation up and
keeps costs down," said Don Walker, co-CEO of Magna International.
"Bringing a fully functional electric vehicle quickly to market that meets
customer expectations in terms of cost and performance is a great
testament to both our companies' expertise and collaborative efforts."

Ford already has other collaborations and partnerships to accelerate the
commercialization of electrified vehicles. Southern California Edison and
the Electric Power Research Institute currently are road testing a fleet
of Ford Escape Hybrid Plug-ins. Work with the utility industry partners is
focused on understanding customer usage and the interconnectivity of
vehicles with the electric grid.

Ford also has entered into a four-way "Eco-Partnership" in China to expand
its global expertise with electric-powered vehicles. Ford, Changan Auto
Group and the cities of Chongqing, China and Denver, Colo., are exploring
ways to develop projects to help further energy security and promote
economic and environmental sustainability. Areas of focus could include
developing electrified vehicle technologies, green city planning,
efficient urban transportation and grid integration.

The U.S. Department of Energy awarded a $10 million grant to Ford's
development of PHEVs. The DOE currently is road testing one of Ford's
Escape Hybrid Plug-ins to support technological innovation related to the
electrification of transportation.

In addition, in the UK, Ford is collaborating with Tanfield, the market
leader for electric vehicles, to offer battery-electric versions of the
Ford Transit and Transit Connect commercial vehicles for fleet customers
in the UK and European markets.

Ford's aggressive new electrification plan represents the next step in the
company's sustainability plan. Unveiled in 2007, the plan includes a
commitment to greater vehicle fuel economy and lower CO2 emissions as part
of Ford's longer-term commitment to addressing climate change and energy

"Our focus is to provide fuel efficiency for millions of customers," said
Kuzak. "Rather than low-volume niche vehicles or demonstration fleets, we
are committed to developing advanced technology that is widely affordable
and accessible."

Near-term elements of Ford's sustainability plan include improving today's
gasoline engines to make them more fuel efficient with reduced emissions.
Recent accomplishments include:

The Ford Fusion is now America's most fuel efficient mid-size sedan for
both hybrid and conventional gasoline models

The four-cylinder Ford Fusion S is now certified at 34 mpg highway and
23 mpg in the city, topping the Toyota Camry and Honda Accord
The new Ford Fusion Hybrid and Mercury Milan Hybrids deliver up to 41
miles per gallon in the city eight miles per gallon better than the
Toyota Camry Hybrid. In addition, the base Fusion with its 4-cylinder
engine and six-speed transmission is EPA certified with best-in-class
fuel economy of 34 mpg on the highway

The Ford Focus with its 2.0-liter 4-cylinder engine and manual
transmission delivers 35 mpg on the highway, 5 mpg better than Toyota
Corolla's 2.4-liter 4-cylinder engine and 2 mpg better than Honda Fit's
1.5-liter 4-cylinder, both also with manual transmissions

The all-new 2009 Ford F-150 which is Motor Trend magazine's Truck of
the Year achieves 3 mpg more than the Toyota Tundra pickup on the
highway and 1 mpg better in the city with its 4.6-liter V-8 engine,
compared to Toyota's 4.7-liter V-8. The F-150's larger 5.4-liter V-8
achieves 2 mpg better on the highway than the facing Tundra engine
The 2009 Ford Escape with its new 2.5-liter 4-cylinder engine and
six-speed transmission achieves 28 mpg on the highway, the same as
Toyota's RAV4 and 1 mpg better than the Honda CR-V, both with 4-cylinder
engines, too

The Ford Expedition achieves 20 mpg on the highway, beating both of the
Toyota Sequoia's V-8 engines by as much as 3 mpg on the highway
The Ford Flex is the most fuel-efficient standard seven-passenger
vehicle on the market

This year, Ford also will introduce its EcoBoost engines on the Ford Flex
crossover and Lincoln MKS sedan.

The direct-injection turbocharged EcoBoost technology allows for fuel
economy improvements of up to 20 percent and CO2 reductions of up to 15
percent versus larger displacement engines while improving performance.
On the Flex and the Lincoln MKS, EcoBoost will provide V-8 performance
with V-6 engine fuel efficiency.

By 2013, Ford expects annual EcoBoost engine volumes to top 750,000 in
North America.

Also this year, Ford is doubling its production and offerings of hybrid
vehicles with the new Fusion and Milan hybrids. During the past five
years, Ford has sold nearly 100,000 hybrid vehicles, starting with the
introduction of the Ford Escape Hybrid and Mercury Mariner Hybrid, the
most fuel efficient SUVs in the world.


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