Sundance Channel Series - Eco Trip - the Real Cost of Living

World Wire
January 12, 2009

The eight-part original series, “Eco Trip: The Real Cost of Living”, hosted by eco-adventurer
David de Rothschild, will premiere on Sundance Channel on April 21st at
9:00pm e/p. The series will trace the origins and environmental impact of
common everyday products such as a cotton t-shirt or a gold ring. “Eco
Trip: The Real Cost of Living” will air as part of THE GREEN, Sundance
Channel’s weekly ecological programming block.

Each of the one-half hour episodes will look at the life cycle of an
everyday item from production to disposal, revealing the environmental,
social and health effects along the way. With host David de Rothschild,
founder of Adventure Ecology—an organization that uses adventure and
storytelling to captivate the imagination, raise global mass media
awareness and inspire individuals, communities and industry to take
positive action for our planet–the series will include a pro-active
component, educating viewers on the decisions they can make to live a
greener lifestyle.

“David has a wonderfully engaging and inquisitive personality that will
charm Sundance Channel viewers as they travel with him to learn about the
impact that the production of everyday objects has on our health and on
our planet,” Sundance Channel EVP and GM Laura Michalchyshyn commented.
“This series reflects Sundance Channel’s ongoing commitment to creating
entertaining and enlightening eco-programming further building on the
success of THE GREEN.”

David de Rothschild’s commitment to the environment has sent him to some
of the world’s most remote and fragile regions. In 2006 he spent over 100
days attempting to cross the Arctic from Russia to Canada, which saw him
become one of only 42 people, and the youngest British person ever to
reach both geographical poles. Prior to his 2006 ‘Top of the World Arctic
Expedition’, he had already become one of only 14 people ever to traverse
the continent of Antarctica. 2009 will see David cross the Pacific from
San Francisco to Sydney in a boat built from plastic bottles and recycled
materials. This expedition has the working title of “The Plastiki” in
homage to Thor Heyerdal’s Kontiki Expedition. The aim of the expedition is
to draw attention to rethinking our everyday human fingerprints on the
natural world and to capture the world’s imagination by telling the story
of the pioneering, smart and sustainable design process of creating and
building The Plastiki, to our oceans and the many challenges it and its
inhabitants face.

“Eco Trip” is produced by NBC's Peacock Productions (“The Education of Ms.
Groves,” “In His Own Words: Brian Williams on Hurricane Katrina,” “Global
Warming: What You Need to Know”), Sharon Scott is the executive in charge,
Colleen Halpin is the executive producer, and Remy Weber is the director.
Benjamin Ringe and Knute Walker are co-executive producers for NBC's
Peacock Productions. The Executive Producers of "Eco Trip" for Sundance
Channel are Laura Michalchyshyn, Lynne Kirby and Ann Rose.

"Eco Trip" is sponsored by Subaru.

Under the creative direction of Robert Redford, Sundance Channel is the
television destination for independent-minded viewers seeking something
different. Bold, imaginative and uncompromising, Sundance Channel offers
audiences a diverse and engaging selection of films, documentaries, and
original programs, all unedited and commercial free. Launched in 1996,
Sundance Channel is subsidiary of Rainbow Media Holdings LLC. Sundance
Channel operates independently of the non-profit Sundance Institute and
the Sundance Film Festival, but shares the overall Sundance mission of
encouraging artistic freedom of expression. Sundance Channel's website
address is www.sundancechannel.com.

Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems
Corporation (NYSE: CVC). Rainbow Media is a leading producer of targeted,
multi-platform content for global distribution, creating and managing some
of the world's most compelling and dynamic entertainment brands, including
AMC, IFC, WE tv, Sundance Channel and VOOM HD Networks. Through IFC
Entertainment, Rainbow Media also owns and manages the following: IFC
Films, a leading distribution company for independent film; IFC
Productions, a feature film production company that provides financing for
select independent film projects; and IFC Center, a three screen,
state-of-the-art cinema in the heart of New York's Greenwich Village.
Rainbow Media also operates Rainbow Advertising Sales Corporation, its
advertising sales company; Rainbow Network Communications, its full
service network programming origination and distribution company; and 11
Penn TV, a company that manages Rainbow Media's NYC studios and
post-production facilities.

Peacock Productions is NBC's award-winning, nonfiction production company
that combines the editorial expertise, technical resources and seasoned
production talent of NBC News to offer a wide-range of programming to
broadcast, cable and digital entities with worldwide reach. For more
information, please visit: www.peacockproductions.tv.

Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy
Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company
markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts
and accessories through a network of approximately 600 dealers across the
United States. Subaru makes the best-selling All-Wheel Drive car sold in
America based on R.L. Polk & Co. new vehicle retail registration
statistics. For additional information visit www.subaru.com.


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