Marketing Green Buildings: Guide for Engineering, Construction and Architecture

by Jerry Yudelson (Author)

Product Description
Engineers, architects and contractors seeking to expand their involvement in the
green buildings market need a firm grounding in the marketing strategies and
tactics which are being used most successfully in this specialized and growing
field. This book is intended to serve as an effective tool for professional
green building enthusiasts and advocates in presenting green design features,
sustainable strategies and new products to the potential green building client.
The author addresses key questions such as: How is green building marketing
different from other types of professional service marketing? What tools and
techniques from conventional marketing can be used to greater effect in
marketing green buildings? What is the size and potential of the green buildings
market? And how should a firm position itself to succeed in this growing
marketplace? You'll find clear descriptions of successful strategies and
approaches to marketing and selling green building-related services, as well as
up-to-date information on the role of LEEDŽ in green building projects.

Product Details

Hardcover: 175 pages
Publisher: Fairmont Press; 1 edition (April 5, 2006)
Language: English
ISBN-10: 0849393817


Promoting Green Building Design, Construction and Operation, Sustainable Living,
Clean Technology, Renewable Energy Resources and Energy Independence