Stirring It Up: How to Make Money and Save the World

by Gary Hirshberg (Author)

Editorial Reviews

From Publishers Weekly
When a CEOŚor in this case a CE-YoŚwrites a book about the philosophical and
environmental underpinnings of the company he founded, it is natural to expect
an ego-driven text. But Hirshberg, founder of Stonyfield Farm, the organic
yogurt maker, dilutes the ego with eco. After all, this is a book that presents
management lessons gleaned from life on a farm: in one such lesson, a herd of
hungry pigs attacks a mound of damaged plastic yogurt cups, devours the contents
and teaches Hirschberg nature's idea of recycling. While there is some cultured
finger-pointing at big-name competitors and other corporations for organic
abstinence and environmental insensitivity, Hirshberg focuses on how Stonyfield
succeeds in pursuing sustainability and profitabilityŚnot to mention valuable
shelf space alongside giants like Kraft and Yoplait. But in addition to
describing how his company addresses such tasks as negating its own carbon
footprint or establishing a handshake with the consumer in lieu of advertising,
Hirshberg shares stories of similar successes at other companies, including
Whole Foods, Timberland and, more recently, at Zipcar. Hirshberg has produced a
manual of use for managers at any size company with an earnest interest in
learning how to save the world while enriching employees and shareholders.
rights reserved.

"It turns out that Americans can change the world one person at a time by doing
what we do best: consuming consciously. Stirring It Up is really about how you
can force business to behave better, simply by buying with your values, not just
your money. And it works! -- Howard Dean, former governor of Vermont

"Most `CEO books' have a single focus: how to make more money. By broadening his
goals to include sustainability, Gary Hirshberg is able to make any would-be
entrepreneur think more deeply about what success will look like. As the world
begins the process of downsizing from corporate gigantism to local economies
that reflect the environmental realities of our new century, this book offers
some important insight into the next stages on that journey." -- Bill McKibben,
author Deep Economy: The Wealth of Communities and The Durable Future

"This is a must-read for every CEO of every company, big or small, who
understands that a profitable company and a sustainable environment are mutually
dependent." -- Tom Vilsack, former governor of Iowa

Gary Hirshberg dared to dream new ways of doing business based on respect for
customers, employees, and the earth. And, it worked. If you buy or sell
anything, or simply want to feel hopeful about the future, this lively and
legitimately optimistic book is worth every minute. -- Robert Redford

Gary Hirshberg has done a masterful job telling the stories of cutting-edge
companies that have found a way to increase profits and environmental
sustainability at the same time. -- Ben Cohen, cofounder of Ben & Jerrys,
chairman of Business Leaders for Sensible Priorities

Gary Hirshberg has seen the future and it is green! Read how he did it, and
follow his every word! -- Laurie David, producer, author, global warming

Gary Hirshberg is an environmental activist, a leader in the organic movement, a
successful businessman--and an optimist. In this provocative book, Hirshberg
argues that market forces can save the world, instead of destroying it. I hope
he's right. -- Eric Schlosser, author of Fast Food Nation

Gary Hirshberg is the real deal. He not only talks sustainability, he does
sustainability. Now, in Stirring It Up, he shares with great clarity both his
wisdom and his penchant for action. -- Ray C. Anderson, founder and chair of
Interface, Inc.

Product Details

Hardcover: 240 pages
Publisher: Hyperion (January 8, 2008)
ISBN-10: 1401303447


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