Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage

by Daniel Esty (Author), Andrew Winston (Author)

Editorial Reviews
From Publishers Weekly
Two experts from Yale tackle the business wake-up-call du jour-environmental
responsibility-from every angle in this thorough, earnest guidebook:
pragmatically, passionately, financially and historically. Though "no company
the authors know of is on a truly long-term sustainable course," Esty and
Winston label the forward-thinking, green-friendly (or at least
green-acquainted) companies WaveMakers and set out to assess honestly their path
toward environmental responsibility, and its impact on a company's bottom line,
customers, suppliers and reputation. Following the evolution of business
attitudes toward environmental concerns, Esty and Winston offer a series of
fascinating plays by corporations such as WalMart, GE and Chiquita (Banana), the
bad guys who made good, and the good guys-watchdogs and industry associations,
mostly-working behind the scenes. A vast number of topics huddle beneath the
umbrella of threats to the earth, and many get a thorough analysis here: from
global warming to electronic waste "take-back" legislation to subsidizing
sustainable seafood. For the responsible business leader, this volume provides
plenty of (organic) food for thought.

"Green to Gold is a must-read for the twenty-first century CEO. Esty and Winston
provide convincing examples of how companies out-compete their peers by tackling
sustainability head on, engaging stakeholders, developing NGO partnerships, and
folding environmental stewardship into their corporate culture."-Tensie Whelan,
Executive Director, Rainforest Alliance (Tensie Whelan )

"Every business, big or small, in manufacturing or services, faces environmental
risks and opportunities. Esty and Winston show how companies have benefited from
taking these challenges as strategic opportunities, but they also detail why
corporate environmental initiatives often fall flat. There are important lessons
to be learned from both the successes and the failures."-Bertrand Collomb,
Chairman, Lafarge (Bertrand Collomb )

"No executive can afford to ignore the green wave sweeping the business world.
Esty and Winston show how to make sustainability a core element of strategy-and
profit from it."-Chad Holliday, CEO, DuPont (Chad Holliday )

"Environment and sustainability issues have become an important focus in
business generally and in the financial world in particular. Green to Gold is
rich with both big-picture thinking and practical ''how-to'' suggestions that
will help bankers, analysts, fund managers, and investors stay on top of the
''green wave.''"-Larry Linden, Advisory Director, Goldman Sachs (Larry Linden )

"Esty and Winston have produced a compelling blueprint for how companies can
address critical environmental problems, from climate change to water, and
improve their performance, gain competitive advantage, make more money, and win
friends."-William K. Reilly, Founding Partner, Aqua International Partners and
former Administrator, US Environmental Protection Agency (William K. Reilly )

"The future of our country and our children''s world depends on getting society
on a sustainable track with regard to both energy needs and environmental
requirements. It is up to corporate leaders to meet this challenge, and Green to
Gold blazes a trail for businesses of all kinds to follow."-Michael Morris, CEO,
American Electric Power (Michael Morris )

"Green to Gold is a must read for anyone interested in investing in the vast
emerging environmental markets."-Mark McGough, President and CEO, Pentadyne
Power Corporation (Mark McGough )

"Green to Gold provides the definitive thinking on how business leaders can
address environmental issues in the new economy, a world where companies win by
integrating company strategies with social challenges, rather than treating
economic and social as separate and different."-Michael E. Porter, Professor,
Harvard Business School (Michael E. Porter )

Product Details

Paperback: 408 pages
Publisher: Wiley; Rev Upd edition (January 9, 2009)
Language: English
ISBN-10: 0470393742


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